StatWager – Logo & Brand Identity

Project Overview
StatWager is a next-generation sports betting platform built around data-driven insights and smarter betting decisions. The brand needed a sleek, modern identity that reflects professionalism, trust, and innovation in the sports analytics space.

Design Concept

• Typography: Bold, modern sans-serif typeface for clarity and strength.

• Minimalism: The clean wordmark with a period at the end adds confidence and authority.

• Color Palette: Monochrome black & white for versatility and timelessness, ensuring it works across both digital and physical environments.

• Tagline Integration: “BET SMARTER” reinforces the mission of giving users a strategic advantage, paired with a minimal block element for visual balance.

Applications

• App & website branding

• Investor decks & promotional materials

• Social media assets

• Merchandise (jerseys, hats, stickers, banners)

Final Result
A sharp, trustworthy logo that embodies the analytical, no-nonsense nature of StatWager while still being bold and memorable.